We are trying to find a way to spread the word about us without going into severe debt through advertising. I was half tempted to set up in their parking lot and sell Civil War # 5 for $1.00 the Wednesday it came out , but I probably would have been arrested. We already offer better deals on subscription service ( We offer 15% off no minimum , they offer 10% but require you to buy 10 titles to get the discount) and since we own and run the shop, if you come in and are buying a bunch of back issues I can give you a huge discount on them, whereas they have to call management to see if they can discount anything.
That is why I love our comic book store here in Milwaukee. He is the biggest one here. I am trying to convince him to have Billy come (Billy said he was game for it) but the owner is afraid that no one would come.
Our dealer usually orders stuff if we forget to turn in previews or if there is something he gets that he knows we usually purchase gives us first dibs. We have been with him for 10 yrs now.